The Decomposition of a Store Visit
Physical retail has one abstract ratio where online retail has six steps. An argument about why that is, and what changes when it ends.
Why Footfall Became the Wrong Hero Metric
For decades, footfall has been one of retail's most trusted numbers. But somewhere along the way, it quietly took on a role it was never designed for: explaining why a store performs the way it does.
Why a Store Needs a Loop, Not an Operating System
We used to call it the operating system for the physical store. That framing was architecturally right and commercially useless. What a store actually needs is a loop: see the floor, act on it, prove the change worked.
How to Measure Store Efficiency Like an E-Commerce Site
Online retailers know their numbers by heart: conversion rate, time on page, cart abandonment. Ask a physical store manager for the same metrics, and you'll often get a shrug. But that's changing fast.